We are a group of premier infrastructure development companies dealing in Real Estate Development, General Contracting, Architectural Services and Land & Property Services. We are based in Guntur, Andhra Pradesh, India. Most of our commercial and housing projects are located in cities like Guntur , Vijayawada, Nellore, and Hyderabad.

Our housing department has built more than 25 housing projects in Guntur District. Some of our industrial construction and property services projects are with private and public limited groups.

Our focus areas are :

1. Organizing and Developing medium to large scale housing projects.

2. Managing land and property purchases on a large scale for industrial and other organizations.

3. Architectural Services in the area of industrial designs and town planning.

4. Property Valuation and consultancy.

5. Engineering consultancy.

6. Industrial construction projects.

7. Township construction projects.

REAL ESTATE

SUPRIYA GROUP is our flagship firm which handles the real estate development. At SUPRIYA it has always been our goal to be people’s preferred home-builder. From early on, real estate development, especially residential projects have been our main focus area. The ambition to provide value for money and the best of amenities using economy-of-scale to our advantage has been the cornerstones of our success.

Architecture & Planning :

SUPRIYA GROUP is our flagship firm which handles the real estate activities. At NLE our focus has been on development of residential projects, with our goal of being people’s favorite home-builder. We have achieved it by providing value for money and the best of amenities using economy-of-scale to our advantage.

Market Trend Analysis :

We term any ‘query’ or ‘sales lead’ about our current housing project as an “inquiry”. Any inquiry, whether it is made in person, over the phone or by e-mail, is recorded in prescribed forms. Only an authorized employee, who is trained for handling inquiries, entertains each inquiry. The forms have a certain questionnaire, which is completed by the employee while entertaining the customer. Then all the inquiries are studied periodically and a statistics are derived which positively indicates the current trend or pattern in the market. This gives us the most important feedback about how to develop the housing projects. All our new projects are shaped with input from this analysis. This ensures that each housing project which we launch, is in line with the current demand for housing, in the area in question.

Presentation & Visualization Techniques :

We believe that a person planning to purchase a property should be given every opportunity to visualize the final outcome of the building layout plan. It is for this reason that we employ some of the best visualization techniques available today, such as computerized 3D graphics using advanced tools such as AutoCAD and 3D Studio unlike the paper models of the buildings, which are conventionally used. Where necessary, we even develop a 3D animation video of the building, which enables the prospective buyers to visualize as if they are seeing the finished building. We also have some the best presentation material in the area. We try to create the apt combination of presentation material - both informative and attractive. We try to give the prospective buyer the complete details about what they are about to get in a house including exact construction specifications and costs involved.

Marketing Approach :

Our approach towards marketing a real estate endeavor is to provide complete information about the property with honesty, clearly indicating what a prospective buyer would be getting and what he/she would not be getting. We make it a point to include all the ancillary costs in our selling price so the customer does not have to face hidden costs at a later stage. This policy makes our house seem costlier at first but in the long run, it has paid off as we have gained our customers’ trust.

We make sure that our marketing staff explains each and every issue pertaining to purchasing the property. We have set policies and procedures for each stage of construction which are explained to the buyer. Our friendly staff makes sure to provide all required information and answer any queries related to the purchase, loan procurement, documents to be prepared etc.

Advertising Media :

At SUPRIYA GROUP, we understand each advertising media with its inherent strengths and weaknesses. We use a judicious blend of media options available, for marketing a project depending upon the target clientele and type of the project. All our new projects are made public through advertising in local newspapers, local news channels, advertisements through cable operators, real-estate magazines, and word-of-mouth through our existing customers.